Social media continues to dominate the potential of reaching our customers. You secure your charges to grow with every fresh content you upload. The more engaging your content is, the stronger are your chance to convert your target audience from a follower to a customer.
But let’s be honest, it gradually becomes tough to come up with new ideas, especially when you have so much more going on.
So how to overcome this problem? Or how to find a way out?
First, have faith in yourself. You got this!
Second, here are 49 content ideas for social media to inspire you to get going with your brand and help you build your content calendar.
Choose the idea that suits your business the best and plan your content.
These ideas will help your audience to be more engaged with your profile while you put your feet up on the table and relax for the months ahead when it comes to content ideas.
People connect more to stories than a mere advertisement. Share stories related to your target audience on your feed. Let them know you see them and understand them. If you keep advertising about your product or service alone. Chances are they won’t engage with them after a certain time period.
2. Share A Personal Story
Tell people how you got started. How old you were you when you got started, where you were back then, to where you are now. Connect with people with your story rather than you talking about your product or service all the time. Let them know the person behind the brand too.
Share relatable jokes and memes that your target audience couldn’t help but laugh and share it further with their friends or family. Memes are a great way to increase the number of shares on your post and make your audience smile.
Motivational and inspirational quotes are just another type of posts that people love to save and share more than any other posts. So make sure you keep your target audience happy and motivated.
5. Ask A Question
It could be anything related to your product or service. Or a simple Q/A session with your followers in order to let them know that you or your brand is always connected with them.
6. Host A #AMA (Ask Me Anything)
Now, there are questions that people want to know in general and which they wouldn’t ask in your Q/A sessions because they aren’t relevant to your industry. Here #AMA sessions become your savior. These sessions lighten up the mood and make your target audience feel more connected to you.
7. Host A Poll
Keep hosting Polls from time to time to ask for their (followers) opinions. Polls would help you know your target audience better and what they like to see more on your feed or otherwise.
8. Cover Current Events
Talk about trending topics or burning issues in the news or your industry and share your opinions with your people and ask them for theirs.
9. Post Quick Tips
The reason for your massive following is primarily because your followers love your brand, product, or service. So why not share quick tips or ideas from your niche?
Example: I love to share marketing tips or content ideas in the form of graphics or stories on social media pages.
Tools you love to use, books one should read, the best apps to get the work done smoothly, or TV shows you love to binge-watch. It could be anything relevant to your target audience.
11. Talk About Your Brand
The features of your product, the USP (Unique selling proposition), the advantages of using the product, or the difference it would make to someone’s life or work when they buy that particular product or service. Position your brand in people’s life by simply talking about it to them.
12. Client Success Stories
Talk about clients that you have worked with and share the story about how your product or service helped them in their success.
13. Happy Customer Testimonials
Collect happy customer testimonial and create a post to share on social media or company website as social proof for your product or service success story.
14. Share A Tweet You Like
Screenshot your own tweet or tweet you like from your twitter profile and share it on other social media pages.
15. Provide A Sneak Peak Or Something Coming Soon
Announce your launch dates or release a sneak peek video of your upcoming videos, products, contest, giveaways, etc. just to let your followers know what’s coming up.
16. Host A Sale
You would see a good amount of increase in sales of your product or service, as well as an increase in follower count when you host sales from time to time.
17. Coupon Giveaway
People love freebies! Coupon codes with a limited period offer would also help increase the sales of products and services like never before. TRY THAT!!
Everyone has resources that they love to use more than the others at their work. Why not share the usage and advantages of one or two with your target audience? Also, If they use it and later fall in love with it. Then they would look forward to your next post where you share about your favorite resource.
Share toolkits that you work with or recommended to use with your target audience. Just make sure to share relevant tools or tools that you believe are good. Don’t share random stuff and lose credibility.
20. Post Some Industry Stats Or Data
People believe in numbers simply because you can manipulate them. So do post your industry related stats or data for social proofs or to share expert knowledge.
21. Industry News
Talk about your industry related news and share your thoughts about it and ask your followers for their opinions as well. Have an open discussion about the same, if possible.
22. Your Inspiration
Share your inspiration in the form of stories with others and inspire them as well. Like I said before, motivational and inspirational posts are the kind of posts that people love to see, read, save, and share more than any others.
23. Post About A Trip You’ve Taken
You can update about your life as well if your social media accounts is the place where you talk or connect with your audience. You can either share a picture or a small story about the same.
24. Post Something Seasonal Or Highlight A Holiday
Follow a social media calendar for your social media profile and cover all seasonal stuff. Even highlight a particular holiday just because it’s your favorite. Connect and celebrate!
25. Holiday Sales
Holidays are the best time to give discounts on your product or services and advertise them because more people are online and active on social media during the holiday season. Holiday sales are a must!!
26. Post About Something From Your Bucket List
Talk about a goal you have achieved or a task you have completed, how you have achieved it, the chances you took, and the challenges that came along the way.
You can even post pictures of the trips you have taken and places you have gone to from your bucket list.
27. Daily Hashtags
Cover daily trending hashtags post for social media. Example:
#mondaymorning reminders to kick start your week,
#tuesdaytip for niche related post,
#wednesdaywisdom for industry insights or quick tips,
#thursdaythrowback for personal stories or pictures,
#fearlessfriday to share what makes you fearless. Tell stories about overcoming challenges related to your business,
#shoutoutsaturday to give appreciation and recognition to star employee or client for their success, and
#lazysundays to talk weekneds.
28. Go Live
Videos are a great way to connect with your target audience from time to time. So go live whenever you have some relevant information to share or an event to cover.
29. Video Marketing
Post videos about product tutorials, product reviews, and video testimonials for a better understanding of product and service online.
30. Behind the scenes
People love real, raw, and unedited content to watch. All of the behind-the-scenes, bloopers, and fun you have while making your videos. Share them as well with the world.
31. Host One Day Flash Sale
Even a one-day flash sale would help increase sales of your product or service as well as an increase in followers count.
Share your favorite books, the book you are currently reading, and books that changed your life.
33. Share the USP (Unique Selling Proposition)
What is the unique feature or unique selling point of your product or service? What makes your brand stand out from your competitors? Why should people buy from you? Share all the USP of your product or service.
34. Surprise Gifts
Surprise your existing clients or new customers with course discounts, coupon codes, 2 plus 1 offers, or service period extension. Who doesn’t love surprises?
Surprise gifts would help you with customer satisfaction and retention in the future.
35. Repurpose Your Old Content
Create a new poster or video in a completely new format and share it with your target audience to promote your older content.
Remember, ONE content could be used in different ways. You can write a blog, make a YouTube video, 2-3 Instagram and Facebook stories, 2-3 Ad campaign posters, IGTV videos, 5-6 tweets, and even a podcast on just ONE SPECIFIC CONTENT IDEA.
Also, read this blog post on simple content marketing techniques to attract more customers here.
You can post numerous small checklist, fill in the blanks type questions, to-do list on your stories for story engagement on your profile.
Don’t hesitate to connect or collaborate with similar profiles and give them shout outs or go live together to talk about your industry insights. It would benefit both the collaborators with the increase in sales as well as an increase in the number of followers.
38. Share Other Profile To Connect To
Connect with similar profile from your industry and contribute some content, collaborate for a project, webinar, or event.
39. Post About Events Or Interviews
Release or share posters about current events, interviews you are going to host in a week in advance with detailed insights, timings, and the advantages of attending these events or interviews for your viewers.
40. Host Interviews With Guest or Industry Experts
Two better than one. So collaborate with other experts from your industry and host an interview with them or have a lively discussion for your viewers to watch.
You can also share your morning and night routines or work schedules with your followers and ask for theirs as well.
42. Thank Your Fans
When you reach a particular following, say up to 1k, 10k, or 500k. Whatever your goal was on social media, celebrate with your followers when you achieve that. Create a post or small video to say thank you and mean it.
43. Post A Case Study
Case studies provide industry insights and help people understand the product and services better. Case studies could a great lead magnet to attract potential clients.
44. Share a podcast episode you love
Mention your favorite podcasts with some relevant information or an inspirational episode to your stories.
45. Share Your Hardships and Small Victories
Celebrate small victories with your followers and let them know about the hardships you have encountered on your journey and how you overcame them. Also, add some advice for the people who are on the same path or have just begun.
46. Wear Your Failure Like A Badge of Honor
Share methods or techniques that were a complete failure for you and how you found your way to success again. Wear your failure like a badge of honor. Your followers would feel more connected to you when they know your story.
47. Press Releases or Feature
Share the press releases, features, or mention on other sites or social media pages in your profile.
48. Blog posts
Share all of your blog post updates on your profile or a small section of the blog in the form of a post so that followers don’t miss out on any update.
49. Shout Out to Other Brands
You can promote other brands or join affiliate programs to promote other products and services in your social profile.
The list of 49 Social Media Content Ideas For Your Content Calendar:
- Share A Personal Story
- Ask A Question
- Host A #AMA (Ask Me Anything)
- Host A Poll
- Cover Current Events
- Post Quick Tips
- Talk About Your Brand
- Client Success Stories
- Happy Customer Testimonials
- Share A Tweet You Like
- Provide A Sneak Peak Or Something Coming Soon
- Host A Sale
- Coupon Giveaway
- Post some industry stats or data
- Industry News
- Your Inspiration
- Post About A Trip You’ve Taken
- Post Something Seasonal Or Highlight A Holiday
- Holiday Sales
- Post About Something From Your Bucket List
- Daily Hashtags
- Go Live
- Video Marketing
- Behind the scenes
- Host One Day Flash Sale
- Share the USP of your product
- Surprise Gift
- Repurpose Your Old Content
- Share other profile to connect to
- Post about events, or interviews you are going to go host
- Host Interviews With Guest or Industry Experts
- Thank You Fans
- Post A Case Study
- Share a podcast episode you love
- Share Your Hardships and Small Victories
- Wear Your Failure Like A Badge of Honor
- Press Releases or Feature
- Blog posts
- Shoutout to Other Brands
Hope you enjoyed reading 49 Social Media Content Ideas. Let me know in the comments below about the ideas that you would love to implement right away! Or come back later to tell us what marketing campaign worked for you best.